Niaj hnub no Dub Friday yog nrov thoob ntiaj teb qauv. Dub Friday lub khw muag khoom me me pib lub caij Christmas muag khoom uas tsis tsuas yog ib lub av loj: Antarctica (qhov tseeb penguin qhov khuam!). Hauv tebchaws Lavxias, xyoo 2019, lub phiaj xwm raug qhib rau lub sijhawm xya.
Qhov muag txhua xyoo, muaj nyob rau hnub Plaub Plaub Hlis Ntuj ntawm lub Kaum Ib Hlis, thaum lub khw muag khoom muaj qhov kev txo nqi siab tshaj plaws ntawm lawv cov khoom - Dub Friday - yog ib qho piv txwv ntawm qhov koj tuaj yeem ua ke kev lag luam nrog kev lom zem. Rau cov neeg yuav khoom, qhov no yog qhov muaj dab tsi uas lawv xav tau, txhawb rau lub hnab nyiaj thiab cov nyiaj tseem ceeb hauv tsev neeg cov nyiaj. Rau cov muag khoom, qhov no yog cov txheej txheem lag luam uas tso cai rau koj kom cov neeg tuaj yeem nyiam cov khw thiab chaw online, thiab tau txais txiaj ntsig zoo. Thaum cov khoom muag peb-hnub los, cov tsev khaws khoom qhib, cov nqi poob qis, cov neeg maj mus khw hauv khw thiab mus rau ntawm lub khw muag khoom hauv online. Cov khw muag khoom loj yuav nkag tau xaiv ntau ntawm cov nqe ntawm tus nqi pheej yig.
Raws li cov kws tshaj lij, yuav luag 20% ntawm cov khoom muag ib xyoos ib zaug nyob rau sab hnub poob poob nruab nrab ntawm Dub Friday thiab Christmas. Qhov feem pua nruab nrab ntawm qhov poob ntawm cov nqi ntawm cov khoom hauv lub ntiaj teb yog 55%. Txhawm rau kom nkag siab qhov nplai ntawm Dub Friday, xav txog tias muaj ib hnub txhua tus neeg ntawm German mus ncig ua si ua ke. Hauv Tebchaws Asmeskas cov neeg nyob hauv tebchaws United States, txog 80 lab tus neeg tau maj maj los tshawb nrhiav nyiaj cheb lub sijhawm no, siv nyiaj txog $ 60 txhiab nyiaj rau kev yuav khoom. Daim duab yog piv rau cov peev nyiaj txhua xyoo ntawm ib lub teb chaws me me. Nrog xws li cov nyiaj ntau, koj tuaj yeem, piv txwv li, yuav ib nkawm khau rau txhua tus neeg nyob hauv Is Nrias teb. Hnub Dub Dub, tsev neeg Asmeskas nruab nrab muaj peev xwm txuag nyiaj ntau pua txog txhiab daus las.
BlackFridaySale hauv Russia
Hauv peb lub teb chaws, keeb kwm ntawm lub Kaum Ib Hlis muag, uas yog ib qho piv txwv ntawm American BlackFriday, tau pib xyoo 2013. Rau peb hnub ntawm kev muag khoom, 5 lab muas khoom tau tsim rau qhov nyiaj ntawm 300 lab rubles. Los ntawm 2017, tus naj npawb ntawm cov neeg nyiam khaws tseg tau nce 4 zaug, tus nqi ntawm kev yuav khoom muaj txog 30 txhiab rubles, nrog 6 txhiab tus lej suav los ntawm kev lag luam online. Xyoo tas los, ntau tshaj 20 lab tus neeg Lavxias koom rau hauv Dub Friday thiab tau yuav cov khoom muaj nqi 52 billion rubles. Thib tsib ntawm kev yuav khoom tau hauv online. Tus naj npawb ntawm cov neeg muag khoom uas tau koom nrog txoj haujlwm muaj kwv yees li 5000. Raws li kev kwv yees ntawm Lavxias Kev Ua Lag Luam Hauv Is Taws Nem, thaum Dub Friday 2019, cov neeg nyob nruab nrab ntawm peb lub teb chaws, yos hav zoov rau cov luv nqi, yuav siv 8540 rubles ($ 132) ntawm kev yuav khoom. Qhov no tsawg dua Belarusians ($ 150), tab sis ntau dua Ukrainian thiab neeg nyob hauv Kazakhstan ($ 113 thiab $ 64,).
Qhov muaj feem thib ua ntej ntawm cov neeg siv khoom ntawm cov neeg Lavxias tau npaj raws li hauv qab no: thawj peb txoj haujlwm yog khaub ncaws, hluav taws xob, thiab khau. Qhov no yog ua raws li cov tshuaj pleev ib ce thiab cov tshuaj tsw qab, khoom siv hauv tsev, khoom plig, khoom muag rau menyuam yaus. Qhov tsawg kawg nkaus xav tau yog rau cov phau ntawv, khoom kis las, thiab ris tsho hauv qab.
Ntawm cov luv nqi, koj tuaj yeem "yeej" thiab "hlawv tawm"
Feem ntau ntawm Lavxias kev lag luam pem teb, npaj rau lub Kaum Ib Hlis "kev ua lag luam frenzy", cog lus rau cov neeg tuaj saib tsis txaus ntseeg thiab txawm tias yuav tsum tau txo nqi. Thaum kuaj cov ntawv nthuav qhia kev ntxim nyiam, nco ntsoov tias cov luv nqi txo txawv. Nws tag nrho yog nyob ntawm pab pawg ntawm cov khoom lag luam uas cov khw muag khoom muab rau muag, thiab qhov kev thov rau qhov haujlwm tshwj xeeb los ntawm cov neeg yuav khoom. Kev txo tus nqi tseem ceeb - los ntawm 70% thiab txawm tias 90% - tshwm sim tsuas yog rau cov khaub ncaws, khau thiab khoom siv (tshwj xeeb yog rau cov khoom muaj npe los ntawm kev sib sau ntawm lub caij dhau los). Qhov "txoj kev hauv tsev" rau cov nqi ntawm cov luv nqi ntawm cov khoom siv hluav taws xob, khoom siv thiab khoom siv hauv tsev muaj ntau me ntsis: ntawm 15 txog 30%, tus nqi txo mus txog 50% yog ua tau ntawm no tsuas yog rau qee yam "qeeb". Qhov nruab nrab, nyob rau Dub Friday, cov nqi hauv Lavxias yog txo los ntawm 20-50%.
Cov no yog txheeb cais. Thiab qhov tseeb ntawm lub neej yog xws li qee zaum thaum yuav khoom "ntawm tus nqi luv" koj tuaj yeem them rau nws ntau dua li ntawm ib hnub twg, lossis koj tsuas tsis muaj sijhawm "txeeb" yam uas koj xav tau ntawm qhov muag. Qee qhov tsis txaus ntseeg koom nrog kev tshaj tawm kev lag luam nyob rau Hmo ua ntej muag yuav luag ob npaug ntawm cov nqi cim kom paub meej tias lawv tus kheej "overclocking" nyob rau hnub ntawm kev nce qib thiab tsis txhob poob. Muaj ntau cov khoom lag luam nrov tau muag ntawm cov nyiaj cheb loj loj, qee zaum txawm tias thaum lub khw poob, tab sis feem ntau hauv cov khoom txwv me me. Yog li ntawd, lawv tau muag tam sim ntawd. Cov no yog ob qho laj thawj tseem ceeb vim li cas koj yuav tsum tau npaj ua ntej rau kev yos hav zoov rau kev txo nqi thiab ua tib zoo mloog thaum muag thiab yuav tau ceev faj. Raws li cov lus hais mus, ntsib BlackFriday Muag Khoom "hauv lub siab thiab nco."
Daim ntawv txheeb rau cov uas nyiam txuag nyiaj
Ntau txoj cai kav khw yuav pab tus qhua ntawm Dub Friday muag khoom kom tau txais kev yuav khoom zoo.
Koj yuav tsum xav txog yam khoom uas xav tau ua ntej, nws raug nquahu kom ua npe. Hauv cov khw muag khoom online, koj tuaj yeem ntxiv cov khoom raug xaiv rau lub pob tawb lossis daim ntawv thov ua ntej. Yog tias koj kos npe rau lub npe xa ntawv npe ntawm cov khw muag khoom uas muaj qhov muag, lawv yuav xa koj cov lus ceeb toom thiab cov npe ntawm cov lag luam zoo tshaj plaws.
Thaum mus yuav khoom, tsis txhob cuam tshuam los ntawm trifles lossis yam tsis tseem ceeb "muaj txiaj ntsig" cov khoom lag luam (txawm hais tias ntawm tus nqi zoo nkauj txaus nyiam). Thaum koj xaiv T-shirts pheejyig lossis khob txias, ib tug neeg yuav nyiag TV kawg lossis cov khoom xav tau yam hauv qab ntawm koj lub qhov ntswg.
Tsis ntev los no, kev tshaj tawm "Dub Friday" tau cuam tshuam tsis tsuas yog khoom muag, tab sis kuj muaj ntau tus lej thiab kev pabcuam. Cov no yog txhua yam muab los ntawm kev ncig xyuas, tus muab kev pabcuam, txhab nyiaj, cov neeg koom nrog kev ua lag luam hauv vaj tsev. Txiav txim siab qhov tseem ceeb dua - mus yuav khoom siv rau lub xyoo tag nrho lossis, piv txwv li, txhawm rau taug kev mus ncig rau lub tebchaws uas koj xav mus ncig ntev, tab sis qee qhov nws tsis ua haujlwm.
Cov khw muag khoom sib txawv nyias muaj nyias hnub Dub Friday. Raws li txoj cai dav dav, kev tshaj tawm pib thaum 0-00 teev txij hnub Thursday txog rau hnub Friday. Cov khw muag khoom loj tshaj plaws thiab cov khw muag online tau pib ua lag luam thaum ib tag hmo. Thov nco ntsoov tias tsis yog txhua txhua lub vev xaib ua haujlwm raws li lub sijhawm hauv nroog. Yog tias koj yuav los ntawm Asmeskas cov khw hauv online, tsis txhob hnov qab tias lawv ib tag hmo 7 teev sawv ntxov hauv Moscow.
Lub khw muag khoom tshwj xeeb nrog cov khoom me me tsuas yog qhib thaum 5 teev sawv ntxov nyob rau hnub Friday. Lwm tus, ntawm qhov tsis sib xws, xav kom tsis txhob muaj qhov zoo siab thiab zuaj, pib muag rau hnub Thursday los ntawm 19-00 lossis 20-00. Koj yuav tsum nkag siab tias hnub Friday kev muag khoom nyuam qhuav pib, tab sis nws tuaj yeem kav 3 hnub, txog rau hnub Monday, thiab rau qee qhov, tag nrho lub lis piam. Qee lub khw muag khoom hauv lub sijhawm no hloov lawv cov sijhawm qhib: ib txwm nyiam qhib tsis yog thaum 10 teev sawv ntxov, tab sis thaum ntxov lossis luam nyob ib ncig ntawm lub moos.
Txawm hais tias qhov tseeb tias thawj cov qhua thawj zaug ib txwm muaj qhov zoo, txij li txhua yam khoom muag tseem nyob hauv Tshuag, Hnub Friday yog qhov tseeb suav tias yog hnub tseem ceeb ntawm kev muag. Hnub no yog lub hnub nyoog ntawm cov kub siab tshaj plaws muab. Cov khoom lag luam tseeb ntawm tus nqi pheej yig yog tawg ua ntej thawj teev ntawm pib ntawm kev nce qib. Vim li ntawd, koj yuav tsum tsis txhob laug sijhawm mus kav khw rau hnub tom qab. Tus neeg koom tes ua txoj haujlwm yog kom tau qhov kev muag ntxov li sai tau, kom txog rau thaum txhua yam tau txheeb.
Nws yog tau hais tias qee qhov ntawm lawv kuj yuav tsis muaj. Piv txwv li, nyob rau hnub ntawm kev muag khoom kub, nws tsis zoo li yuav tau them nyiaj tom qab tau txais kev txiav txim los ntawm lub khw online. Nyob rau hauv lub tshav kub ntawm kev ua lag luam kev sib tw, kev them nyiaj nrog daim npav rho nyiaj lossis cov hnab nyiaj hluav taws xob feem ntau swb. Nws tsis yog ib txwm ua tau kom tau yuav ntawm credit. Yog lawm, qhov no tsis tshua muaj tshwm sim - tab sis nws yog qhov zoo dua los txhawm rau koj tus kheej: "Vajtswv tiv thaiv cov neeg cawm dim."
Yuav kom txuag tau nyiaj tiag tiag, thiab tsis them nyiaj ntau, txawm tias ua ntej muag pib, koj yuav tsum ua tib zoo kawm thiab sib piv cov nqi hauv cov khw. Nws txaus kom nkag mus rau lub npe ntawm cov khoom koj tau xaiv hauv cov tshuab tshawb Yandex lossis Google, mus rau hauv lub khw online uas tsis koom nrog kev muag khoom Dub Friday thiab saib seb tus nqi yog li cas. Muaj cov khw muag khoom tsis muaj nqi uas ua rau lub luv nqi tsawg dua los yog sau ntawv tias cov khoom yog ntawm tus nqi luv, txawm hais tias tus nqi tseem zoo li qub. Hmo ua ntej Dub Friday, qee tus tsuas yog nce cov nqi cim npe kom thiaj li ua rau luv nqi thiab tsis poob dab tsi.
Yog tias koj tsis tswj xyuas cov nqi rau ib qho laj thawj lossis lwm qhov, tshawb xyuas tus nqi ntawm cov khoom ntawm qhov chaw. Tsis txhob maj zoo li tus heev nyuj ntawm cov khaub hlab liab, ntawm cov nqi zoo nkauj hla tus nqi, lossis tsis txuas ntxiv cov lus cog tseg ntawm cov luv nqi "rau txhua yam - txog 70%" rau ib yam khoom. Nco ntsoov (lossis kuaj xyuas siv Internet Is Taws Nem) tus nqi tiag ntawm koj txoj haujlwm xaiv. Ua tib zoo mloog, yog tias lub cim "cov khoom tsis koom nrog kev txhawb nqa" yog ua luam tawm me me. Piv txwv li, nyob rau hnub ib txwm, koj saib tom qab txaj nrog lub txaj thiab lub hauv paus: 19500 + 8800 + 4700 = 33 txhiab rubles (tsis muaj kev sib sau thiab xa tawm). Nyob rau Hnub Dub Dub, kev yuav khoom tuaj yeem tsim tus nqi sib txawv kiag li: 30070 lub txaj + 10430 daim txaj (tsis koom nrog hauv qib) + 5500 puag. Tag Nrho: 46 (!!!) txhiab rubles.
Dhau li ntawm cov khoom muag, koj yuav tsum them nyiaj rau cov kev pabcuam. Lawv cov nqi thaum lub sijhawm muag feem ntau kuj tseem poob qis. Tab sis nws tseem tshwm sim lwm txoj hauv kev puag ncig: los ntawm kev txo nqi ntawm cov khoom lag luam tshwj xeeb, tus muag tsis hloov pauv cov nqe lus ntawm kev xa cov khoom loj, rooj tog sib dhos, thiab lwm yam
Lwm qhov txawv tshwj xeeb ntawm Dub Friday yog qhov nyuaj rau kev xa khoom rov qab. Rov qab los rau tom khw hnub ntawd (rau ib qho laj thawj twg) yog qhov tsis zoo.
Raws li rau cov neeg muag khoom, raws li cov koom tes ntawm Dub Friday, txhua tus neeg muag khoom uas xav koom nrog nws yuav tsum ua raws li ntau txoj cai: kev txo nqi yuav tsum yog qhov siab tshaj plaws; cov khoom lag luam yuav tsum muaj txaus ntim; ua ntej pib ntawm kev nce qib, nws yog txwv tsis pub nce nqi ntawm cov ntawv sau rau kev ntsuas khoom.
